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 ICM Graduate Diploma in Marketing MGT
Entry Requirements
The Institute operates an 'Open Entry' policy in respect of many of its vocational programmes but prospective students should note that the following entrance
qualifications are recommended for those wishing to undertake this programme:
* Five GCSEs at grades A-C (or equivalents)
* A suitable BTEC National Award
* Any qualification equivalent to one of the above
Applicants over the age of 19 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in
full-time employment for a minimum of two years.
Graduate Diplomas
Students at this level study highly developed and complex levels of knowledge which enables the development of in-depth and original responses to complicated and unpredictable problems and situations.
Learning at this level involves the demonstration of high level specialist professional knowledge and is appropriate for senior professionals and managers. Indicative competencies involve the application of a range of fundamental principles across a wide and often unpredictable variety of contexts as well as the ability to perform technical or professional work activities in a variety of contexts with a substantial degree of personal responsibility and autonomy.
A qualification at this level is appropriate for people working as knowledge-based professionals or in professional management positions. This qualification is
equivalent to a Bachelors degree with honours, graduate certificates and graduate diplomas
Programme Objectives
This programme is designed to provide senior supervisors, managers and advanced level business students with a post-graduate/post experience level management qualification for career development purposes.
It is also suitable for holders of degrees in non-business and management disciplines who require a high-level management qualification.
The Diploma in Marketing
1. Advertising
2. International Business Communicationsb
3. Marketing
4. Public Relations
5. Quantitative Methods for Managers
(The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects)
The Advanced Diploma in Marketing
6. Business Ethics & Customer Care
7. Buyer Behaviour & Consumerism
8. IT for Marketing Management
9. Management Theory & Practice
10. Marketing Management
(The ICM Advanced Diploma in Marketing is awarded on completion of all Part 1 & Part 2 subjects)
The Graduate Diploma in Marketing
11. Financial Management
12. International Marketing
13. Marketing Policy & Strategy (Case Study)
14. Marketing Research
15. Strategic Marketing Management
(The ICM Graduate Diploma in Marketing is awarded on completion of all Part 1, Part 2 & Part 3 subjects)
Course duration:
Diploma: 1 year
Advanced diploma: 1 year
Graduate diploma: 1 year
Course fee:
Diploma: £700 per module
Advanced diploma: £750 per module
Graduate diploma: £800 per module
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